Web Site Trust and Credibility

Privacy statements on Web sites don't usually get noticed, but the statement I found on the site of non-linear creations (http://www.nonlinearcreations.com/whitepaper/index.asp?id=12) is noteworthy for its intent and quality of execution.

The privacy statement has the effect of building trust and credibility with users, and doing it very quickly. I discussed with co-workers this statement and its effects on users; there was broad agreement that it is exemplary. The statement follows:

Privacy Statement: We are happy to provide you with complimentary access to this whitepaper. But, of course, nothing in life is truly free. You need to provide us with a live, business email address to receive the paper.

And, in exchange for this whitepaper, you agree to allow us to send you one follow up email within six weeks and a second follow up email within six months. We promise: ignore these emails and you will never hear from us by email again.

Making explicit the terms of the relationship, and expectations of the users has powerful trust-building effects. Of course, once the whitepaper is downloaded, it will be crucial that the terms be faithfully followed.